When global leader Garmin unveiled its newest innovation, the Garmin Blaze, they needed more than just standard coverage. They needed storytelling that matched the product’s groundbreaking design, functionality, and impact. That’s where Maven Photo + Film came in.
At Maven, our mission is to not just document events but to create cinematic, compelling narratives that highlight both the product and the people behind it. The Blaze launch presented the perfect opportunity for us to merge our technical expertise with our passion for capturing authentic, high-energy stories.
A Partnership Built on Precision and Energy
Garmin is known for crafting technology that transforms how people live, train, and adventure. With the Blaze launch, the company introduced a product designed to redefine wearable innovation. Covering an event like this required the same level of precision and creativity that Garmin puts into its products.
From the start, our team worked closely with Garmin’s marketing and communications professionals to understand the brand vision, target audience, and event goals. Our approach was holistic including but not limited to, planning photography angles, lighting design, motion coverage, and interview strategies well before the launch day.
Bringing the Blaze Story to Life
On launch day, energy was palpable. Executives, athletes, and media all gathered to witness Garmin unveil the Blaze. Our role was to translate that excitement into powerful photo and video assets that could be shared worldwide.
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Photography: We captured every moment—from behind-the-scenes product reveals to dynamic lifestyle imagery showcasing Blaze in action. Each image was crafted to emphasize Garmin’s design innovation while staying true to its adventurous brand identity.
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Videography: Our video coverage brought the event to life with sweeping shots, cinematic transitions, and live reactions. The highlight reel not only showcased the Blaze but also communicated the emotion and anticipation surrounding its release.
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Social Media Integration: In today’s digital landscape, speed is everything. We worked with Garmin’s team to deliver edited, share-ready content within hours, ensuring the Blaze had immediate visibility across global platforms.
Storytelling That Goes Beyond the Launch
For Maven, capturing the Blaze launch was about more than just a single day. It was about creating evergreen content that Garmin can leverage for marketing campaigns, retail displays, and digital ads.
Our media assets are designed to serve multiple purposes:
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Launch recaps for press and industry insiders.
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Lifestyle photography that connects the Blaze to real-world adventure.
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Video reels optimized for social media, YouTube, and web integration.
By blending artistry with strategy, we helped Garmin maximize the impact of its product debut.
Why Brands Like Garmin Choose Maven
When Fortune 500 companies and global innovators like Garmin need media coverage, they choose Maven Photo + Film because we deliver more than visuals—we deliver results.
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Experience with Global Brands: From tech launches to lifestyle campaigns, we know how to translate brand vision into compelling media.
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Versatility: Our team thrives in fast-paced, high-stakes environments, whether in a sleek launch venue or on a rugged mountainside shoot.
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Storytelling Focus: Every frame and clip is created to tell a story that resonates with audiences long after the event ends.
Let’s Tell Your Story
We are honored to have captured the launch of the Garmin Blaze, a product that embodies innovation and adventure. If your brand is preparing for a major launch, live event, or promotional campaign, Maven Photo + Film is ready to bring your vision to life.
📸 Ready to elevate your brand?
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Contact us today to discuss your next project.
Let’s create visuals that move your audience and grow your impact!
