Equestrian brand photography should feel at home in the horse world while giving a business clear, useful marketing images. For Kelato Animal Health’s PROTEK GI project, MAVEN Photo + Film brought product photography and equestrian lifestyle imagery together in a collection built around horses, riders, and the details of barn life. Below are five selected photographs and a short film showing how product, rider, and setting come together.
Equestrian brand photography for Kelato PROTEK GI
The selected images connect recognizable PROTEK GI packaging with the setting it belongs in. A jumping horse gives the opening photograph energy, while the product in the foreground keeps the brand central to the story. In another frame, the packaging sits close to the camera as a rider works in the background.
These compositions give a business more than a standalone product photograph. They help viewers see the brand within the equestrian world, with images that can support a website, campaign, or social feed.
Making room for the horse-and-rider connection
Some of the most memorable images are the quiet ones: a rider standing beside his horse, a relaxed moment in the pasture, and a horse leaning toward the product. Those photographs add warmth and personality alongside the action and packaging.
The gallery includes both English and Western riding imagery, with green pastures, stable textures, and moss-draped trees creating a consistent sense of place. A balanced selection gives the story variety while keeping the visual direction cohesive.
A useful collection for equestrian marketing
For this edit, we paired wide action photographs with vertical product portraits and close details. Each has a different role: a strong opening image for a blog, an engaging social cover, clear product photographs, and supporting moments that encourage viewers to keep looking.
That is how we approach equestrian brand photography at MAVEN: thinking about both the photograph and where it will be used. Thank you to the Kelato team for trusting us with this project.
Drone footage and a Kelato social reel
Equestrian brand photography and video can work together to show both the details and the wider setting. This 15-second Kelato reel opens above the pasture, following a Western rider on a white horse with a second horse alongside. The aerial view gives the sequence space and movement before the closer imagery brings the story back to the horses and brand.
For an equestrian business, that change in perspective can help introduce a property, show horses moving through a landscape, or connect a campaign to its location. In this project, the drone footage adds a different viewpoint to the ground-level photographs. The vertical format also shows how the campaign can carry into social media.
Watch the Kelato reel on Vimeo.
Planning photographs around your marketing needs
If you are commissioning equestrian brand photography, start with where the images need to work. A website banner needs room for a headline and a composition that still reads on a phone. A product page needs a clear view of the packaging. A social carousel benefits from a small sequence of complementary moments that tells a story without repeating the same frame.
For an equine business, a useful brief brings those needs together before the session. Consider the products or services you want to feature, the people who represent your business, and the horses and locations available. Sharing your current website and examples of upcoming marketing helps identify gaps in the images you already have.
What to include in an equestrian photography brief
- Your audience: Tell us whether you want to reach horse owners, riders, farm managers, retailers, or another group.
- Your priorities: Identify the products, facilities, people, and activities that matter most to the story.
- Your placements: List website pages, social channels, printed materials, and any advertising formats you have planned.
- Your timing: Share your launch date, horse and rider availability, and any seasonal considerations.
Those decisions guide a more purposeful image collection. The Kelato selection brings together product recognition, riding activity, and everyday connection. For your own project, the right mix may be different: a farm introduction, a portrait series, a product launch, or a combination of photography and video. We can discuss the scope around what your business actually needs.
Equestrian photography and video in Ocala, Florida
Based in Ocala, Florida, MAVEN Photo + Film offers equestrian brand photography and video for businesses throughout Central Florida and beyond. Whether you are introducing an equestrian product, refreshing your farm’s website, or planning new marketing content, we would love to hear what you are working on.
Explore our equestrian photography and video work, or contact MAVEN to start a conversation.
